✂️Solution

Purpose & vision

• A 12-Minute Summary of “Start With Why” by Simon Sinek

• Your Company’s Purpose Is Not Its Vision, Mission, or Values

• The Power Of Purpose: The 7 Elements Of A Great Purpose Statement

• How to find the 'why' of your company

• How to Drive Your Startup with just 2 North Star Metrics

Product

• Your MVP is minimal, but is it viable?

• I hate MVPs. So do your customers. Make it SLC instead.

• Build Products That Solve Real Problems With This Lightweight JTBD Framework

• The Product Strategy Stack

• 10 Steps to a Friction Free App

• Defining Anti-Persona's

• The Power User Trap

• What it feels like when you've found product-market fit

• The Formula for Finding Product Market Fit

• How Superhuman Built an Engine to Find Product/Market Fit

• Keep Them Coming Back: 23 Habit-Making Insights for Product-Minded Founders

• 5 Lessons learned from growing a PM team in a hyper-growth startup

• Designing for Buying: How to Break Through the Ceiling in Product-Led Growth

Pricing

• Pricing determines your business
• The secret to start-up pricing: A playbook for writing your Pricing Discovery Survey
• Y Combinator Kevin Hale — Startup Pricing 101
• Bottom Up Pricing & Packaging: Let the User Journey Be Your Guide
• The Freemium Formula That Has Misled Many
• The Hidden World of Pricing: Uber, Trulia, Etsy, Superhuman & More
• Pricing determines your business
• Pricing low-touch SaaS
• A complete guide to changing your SAAS pricing

Brand

• How to Build a Strong Brand for Your Startup
• The Quick and Dirty Guide to Building Your Startup Brand
• The Branding Must-Haves That Don’t Occur to Startups Until It’s Too Late
• A 12-Minute Summary of “Start With Why” by Simon Sinek
• Change your name

Communications

• Perfecting Your One Sentence Pitch
• The Ultimate Startup Marketing Strategy
• $0 Inbound Marketing Strategies
• The 10 Commandments of Media Relations Every Entrepreneur Should Follow
• 20 Uncommon Marketing Strategies That’ll Kickstart Your Startup
• 9 Low-Budget Marketing Strategies Every Startup Can Afford
• 8 Startup Marketing Ideas That Actually Work [+ Examples]
• 10 Best Digital Marketing Strategies for Startups
• A 12-Minute Summary of “Start With Why” by Simon Sinek

Sales & Go-To-Market

• Sell More Faster, Part 1: Why You Need a Sales Strategy For Your Startup
• Sell More Faster, Part 2: Proving your W3 through the Customer Development Process
• Sell More Faster, Part 3: Building a Winning Startup Sales Process
• WTF is GTMF + PLG? Part 1
• WTF is GTMF + PLG? Part 2
• WTF is GTMF + PLG? Part 3
• WTF is GTMF + PLG? Part 4
• Designing for Buying: How to Break Through the Ceiling in Product-Led Growth
• The “$20M to $500M” Question: Adding Top Down Sales
• The Moby Dick theory of big companies
• 7 Steps to Booking Cold Meetings at Scale
• Building a Growth Framework Towards a $100 Million Product
• The Power User Trap
• Critical User Journeys: How Google product teams react when growth slows
• The Racecar Growth Framework
• Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups
• The Canva Backlink Empire: How SEO, Outreach & Content Led To A $6B Valuation

Financial Model

• Why do VCs Really Want to See Your Financial Model?
• Six Ways New Social Companies Will Monetize
• Startup Financial Modeling, Part 1: What is a Financial Model?
• Startup Financial Modeling, Part 2: Start with Your Assumptions
• Startup Financial Modeling, Part 3: The Income Statement and Custom Detail Tabs
• Startup Financial Modeling, Part 4: The Balance Sheet, Cash Flow and Unit Economics
• Startup financial models - 12 templates compared for SaaS

Technology

• How we’re building a world-class engineering team to create cutting-edge products
• How to start an engineering team
• 4 Strategies for Leading Engineering Teams in a Fast-Paced Startup
• How to build a startup engineering team
• 5 Tips for Startup Engineering Teams

Founding Team

• 34 Questions to Ask a Potential Co-Founder
• The Seven Qualities of a Great Founding Team
• The dream team: Hipster, hustler, and a hacker
• What Blackbird Looks For In Founders
• What we look for in founders
• What It Means to Be A CEO
• How to hire a professional CEO
• Operations and Internal Communication Strategies For Effective CEOs
• How much dilution makes sense for a founder
• The Pyramid of Co-Founder Success
• Co-founder Breakups

People & culture

• Your Company’s Purpose Is Not Its Vision, Mission, or Values
• The Infinite Conflict of Hiring
• How to hire a professional CEO
• Hiring, managing, promoting, and firing executives
• The equity equation
• Looking for Culture-Fit — Interviews
• 1:1s done well
• How to Deliver Constructive Feedback in Difficult Situations
• Planning and Managing Layoffs
• A No B.S. Guide to Startup Stock Option Grants
• The Employee Equity Project
• Interactive Stock Option Planning Tool for Startups
• The Balderton Essentials Guide To Employee Equity

Diversity

• Diversity Is The Key to Startup Success - What Can Early-stage Founders Do About It?
• Startup founders should build diverse teams from day one. Here’s how
• Diversity wins: How inclusion matters

Legal

• 15 Big Legal Mistakes Made By Startups
• 8 Legal Documents that will save your Startup a**
• Why Most VC’s Don’t Sign NDAs
• What Start-ups Need to Know About Intellectual Property
• 10 Intellectual Property Strategies For Technology Startups
• Why you need to get a founders’ agreement in place for your startup
• How to Select a Lawyer for Your Startup