✂
Solution

Purpose & vision
​A 12-Minute Summary of “Start With Why” by Simon Sinek​
​Your Company’s Purpose Is Not Its Vision, Mission, or Values​
​The Power Of Purpose: The 7 Elements Of A Great Purpose Statement​
​How to find the 'why' of your company​
​How to Drive Your Startup with just 2 North Star Metrics​
Product
​Your MVP is minimal, but is it viable?​
​I hate MVPs. So do your customers. Make it SLC instead.​
​Build Products That Solve Real Problems With This Lightweight JTBD Framework​
​The Product Strategy Stack​
​10 Steps to a Friction Free App​
​Defining Anti-Persona's​
​The Power User Trap​
​What it feels like when you've found product-market fit​
​The Formula for Finding Product Market Fit​
​How Superhuman Built an Engine to Find Product/Market Fit​
​Keep Them Coming Back: 23 Habit-Making Insights for Product-Minded Founders​
​5 Lessons learned from growing a PM team in a hyper-growth startup​
​Designing for Buying: How to Break Through the Ceiling in Product-Led Growth​
Pricing
​Pricing determines your business​
​The secret to start-up pricing: A playbook for writing your Pricing Discovery Survey​
​Y Combinator Kevin Hale — Startup Pricing 101​
​Bottom Up Pricing & Packaging: Let the User Journey Be Your Guide​
​The Freemium Formula That Has Misled Many​
​The Hidden World of Pricing: Uber, Trulia, Etsy, Superhuman & More​
​Pricing determines your business​
​Pricing low-touch SaaS​
​A complete guide to changing your SAAS pricing​
Brand
​How to Build a Strong Brand for Your Startup​
​The Quick and Dirty Guide to Building Your Startup Brand​
​The Branding Must-Haves That Don’t Occur to Startups Until It’s Too Late​
​A 12-Minute Summary of “Start With Why” by Simon Sinek​
​Change your name​
Communications
​Perfecting Your One Sentence Pitch​
​The Ultimate Startup Marketing Strategy​
​$0 Inbound Marketing Strategies​
​The 10 Commandments of Media Relations Every Entrepreneur Should Follow​
​20 Uncommon Marketing Strategies That’ll Kickstart Your Startup​
​9 Low-Budget Marketing Strategies Every Startup Can Afford​
​8 Startup Marketing Ideas That Actually Work [+ Examples]​
​10 Best Digital Marketing Strategies for Startups​
​A 12-Minute Summary of “Start With Why” by Simon Sinek​
Sales & Go-To-Market
​Sell More Faster, Part 1: Why You Need a Sales Strategy For Your Startup​
​Sell More Faster, Part 2: Proving your W3 through the Customer Development Process​
​Sell More Faster, Part 3: Building a Winning Startup Sales Process​
​WTF is GTMF + PLG? Part 1​
​WTF is GTMF + PLG? Part 2​
​WTF is GTMF + PLG? Part 3​
​WTF is GTMF + PLG? Part 4​
​Designing for Buying: How to Break Through the Ceiling in Product-Led Growth​
​The “$20M to $500M” Question: Adding Top Down Sales​
​The Moby Dick theory of big companies​
​7 Steps to Booking Cold Meetings at Scale​
​Building a Growth Framework Towards a $100 Million Product​
​The Power User Trap​
​Critical User Journeys: How Google product teams react when growth slows​
​The Racecar Growth Framework​
​Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups​
​The Canva Backlink Empire: How SEO, Outreach & Content Led To A $6B Valuation​
Financial Model
​Why do VCs Really Want to See Your Financial Model?​
​Six Ways New Social Companies Will Monetize​
​Startup Financial Modeling, Part 1: What is a Financial Model?​
​Startup Financial Modeling, Part 2: Start with Your Assumptions​
​Startup Financial Modeling, Part 3: The Income Statement and Custom Detail Tabs​
​Startup Financial Modeling, Part 4: The Balance Sheet, Cash Flow and Unit Economics​
​Startup financial models - 12 templates compared for SaaS​
Technology
​How we’re building a world-class engineering team to create cutting-edge products​
​How to start an engineering team​
​4 Strategies for Leading Engineering Teams in a Fast-Paced Startup​
​How to build a startup engineering team​
​5 Tips for Startup Engineering Teams​
Founding Team
​34 Questions to Ask a Potential Co-Founder​
​The Seven Qualities of a Great Founding Team​
​The dream team: Hipster, hustler, and a hacker​
​What Blackbird Looks For In Founders​
​What we look for in founders​
​What It Means to Be A CEO​
​How to hire a professional CEO​
​Operations and Internal Communication Strategies For Effective CEOs​
​How much dilution makes sense for a founder​
​The Pyramid of Co-Founder Success​
​Co-founder Breakups​
People & culture
Your Company’s Purpose Is Not Its Vision, Mission, or Values​
​The Infinite Conflict of Hiring​
​How to hire a professional CEO​
​Hiring, managing, promoting, and firing executives​
​The equity equation​
​Looking for Culture-Fit — Interviews​
​1:1s done well​
​How to Deliver Constructive Feedback in Difficult Situations​
​Planning and Managing Layoffs​
​A No B.S. Guide to Startup Stock Option Grants​
​The Employee Equity Project​
​Interactive Stock Option Planning Tool for Startups​
​The Balderton Essentials Guide To Employee Equity​
Diversity
​Diversity Is The Key to Startup Success - What Can Early-stage Founders Do About It?​
​Startup founders should build diverse teams from day one. Here’s how​
​Diversity wins: How inclusion matters​
Legal
​15 Big Legal Mistakes Made By Startups​
​8 Legal Documents that will save your Startup a**​
​Why Most VC’s Don’t Sign NDAs​
​What Start-ups Need to Know About Intellectual Property​
​10 Intellectual Property Strategies For Technology Startups​
​Why you need to get a founders’ agreement in place for your startup​
​How to Select a Lawyer for Your Startup​
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Last modified 4mo ago