💡Opportunity

Problem

• Seriously, what's your (startup's) problem?

• How To Identify A Problem Worth Solving

• Good problems to solve

• What Makes A Good Startup Idea?

• A four step guide to evaluating startup and new venture ideas

• Startup Ideas

• How to write the best problem statement for your startup

• Calculating TAM Is About Problem Size, Not Market Size

Customer

• Buyer persona development using just one canvas - marketing for startups

• “Who Is Going To Buy From You?” — An Illustrated Guide To Buyer’s Persona

• Defining Anti-Persona's

• Startup Market Segmentation Examples & How It Can Save You $10,000’s

• How to Interview your Customers

Market size and dynamics

• TAM SAM SOM: What Do They Mean & How Do You Calculate Them?
• What Are TAM, SAM, SOM And Why Do They Matter?
• Why I Care About Problem Size More Than Market Size
• Sizing Up: Market Sizing for Your Business
• Calculating TAM Is About Problem Size, Not Market Size
• Why ‘TAM’ doesn’t matter to me
• What VCs really means when they say “your TAM is not big enough”

Competition

• Why the Competition Doesn’t Matter for Early Stage Startups
• Pitch Deck Pointers Part 6: The Competition Slide
• Get Your “Competition” Slide Right

Timing

• WHY NOW is a trick question
• The only thing that matters
• The Formula for Luck: How to Nail the Timing of your Venture
• The 4 Scenarios of Startup Timing
• Why Startup Timing is Everything
• Now is the best time to be an angel investor (let me show you how)