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Opportunity
Problem
​Seriously, what's your (startup's) problem?​
​How To Identify A Problem Worth Solving​
​Good problems to solve​
​What Makes A Good Startup Idea?​
​A four step guide to evaluating startup and new venture ideas​
​Startup Ideas​
​How to write the best problem statement for your startup​
​Calculating TAM Is About Problem Size, Not Market Size​
Customer
​Buyer persona development using just one canvas - marketing for startups​
​“Who Is Going To Buy From You?” — An Illustrated Guide To Buyer’s Persona​
​Defining Anti-Persona's​
​Startup Market Segmentation Examples & How It Can Save You $10,000’s​
​How to Interview your Customers​
Market size and dynamics
​TAM SAM SOM: What Do They Mean & How Do You Calculate Them?​
​What Are TAM, SAM, SOM And Why Do They Matter?​
​Why I Care About Problem Size More Than Market Size​
​Sizing Up: Market Sizing for Your Business​
​Calculating TAM Is About Problem Size, Not Market Size​
​Why ‘TAM’ doesn’t matter to me​
​What VCs really means when they say “your TAM is not big enough”​
Competition
​Why the Competition Doesn’t Matter for Early Stage Startups​
​Pitch Deck Pointers Part 6: The Competition Slide​
​Get Your “Competition” Slide Right​
Timing
​WHY NOW is a trick question​
​The only thing that matters​
​The Formula for Luck: How to Nail the Timing of your Venture​
​The 4 Scenarios of Startup Timing​
​Why Startup Timing is Everything​
​Now is the best time to be an angel investor (let me show you how)​
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Last modified 26d ago
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Contents
Problem
Customer
Market size and dynamics
Competition
Timing