> For the complete documentation index, see [llms.txt](https://startup.shibin.co/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://startup.shibin.co/library/fund-raising-resources/metrics.md).

# Metrics

### :newspaper:Article

* [Red Flag & Magic Numbers](https://andrewchen.com/investor-metrics-deck/)
* [TAM / SAM / SOM](https://www.thebusinessplanshop.com/blog/en/entry/tam_sam_som)
* [Metrics by Tim Ferris](https://tim.blog/2009/05/19/vanity-metrics-vs-actionable-metrics/)
* [Unit Economics](https://blog.samaltman.com/unit-economics)
* [How to Assess a Startup](https://openvc.app/blog/how-to-evaluate-a-startup)
*  [Key B2B Metrics to Communicate to an Investor](https://500.co/theglobalvc/key-b2b-metrics-you-need-to-communicate-to-an-investor)
* [Judging Your Startup](https://techcrunch.com/2014/01/31/the-complete-quantitative-guide-to-judging-your-startup/)

### :tada:Website

* [Venture Metrics](http://venturemetrics.fr/)

### :video\_camera:Video

* [CLTV](https://thepathforward.io/customer-lifetime-value-how-to-model-it-how-to-measure-it/)