# Startup Wiki Resources and Tools for Startup Founders 🚀 {% content-ref url="/spaces/-MerIWghLt76h8TgVGRV/pages/9YKKHAwR7PFKrTPdnR1m" %} [Startup Templates](/startup-templates) {% endcontent-ref %} {% content-ref url="/spaces/-MerIWghLt76h8TgVGRV/pages/-MfTG\_zCaqSdQvnOCjf2" %} [Startup Perks](/startup-perks) {% endcontent-ref %} {% content-ref url="/spaces/-MerIWghLt76h8TgVGRV/pages/-MfTKifdKVK6RHgEdK13" %} [Startup Tools](/tools) {% endcontent-ref %} #### Good Reads 📖 {% content-ref url="/spaces/-MerIWghLt76h8TgVGRV/pages/onqseMi7OtPar6ffjRsx" %} [Fund Raising Resources](/library/fund-raising-resources) {% endcontent-ref %} {% content-ref url="/spaces/-MerIWghLt76h8TgVGRV/pages/-MfTQZpWAh9CpVRCViZM" %} [Growth Stories](/library/growth-stories) {% endcontent-ref %} {% content-ref url="/spaces/-MerIWghLt76h8TgVGRV/pages/-MfTNkZswljpcbZn9HY\_" %} [Traction](/library/traction) {% endcontent-ref %} {% content-ref url="/spaces/-MerIWghLt76h8TgVGRV/pages/-MfTNiL9IGIK20yxgZFY" %} [Opportunity](/library/opportunity) {% endcontent-ref %} {% content-ref url="/spaces/-MerIWghLt76h8TgVGRV/pages/-MfTNdLP7Y0GJoA3df8H" %} [Solution](/library/solution) {% endcontent-ref %} {% content-ref url="/spaces/-MerIWghLt76h8TgVGRV/pages/-MfTNnSyqn7h4k9qwptj" %} [Capital](/library/capital) {% endcontent-ref %} #### Coming soon! {% content-ref url="/spaces/-MerIWghLt76h8TgVGRV/pages/-MfTKoVqFKJiDgJI9UDW" %} [Funding](/library/coming-soon/funding) {% endcontent-ref %} {% content-ref url="/spaces/-MerIWghLt76h8TgVGRV/pages/-MfTKl3pwOnRqdRTt7gq" %} [Accelerators](/library/coming-soon/accelerators) {% endcontent-ref %} {% content-ref url="/spaces/-MerIWghLt76h8TgVGRV/pages/-MfTKsGe7Mfdz\_OaUAwC" %} [Books](/library/coming-soon/books) {% endcontent-ref %} {% content-ref url="/spaces/-MerIWghLt76h8TgVGRV/pages/-MfTKuF8E\_t4ydPip-kS" %} [Legal](/library/coming-soon/company-formation) {% endcontent-ref %} {% content-ref url="/spaces/-MerIWghLt76h8TgVGRV/pages/-MfTKxr6kXr991PiQVmj" %} [Remote Work](/library/coming-soon/remote-work) {% endcontent-ref %} {% content-ref url="/spaces/-MerIWghLt76h8TgVGRV/pages/-MfTL-LQQzUzq7GGA9iD" %} [Communities](/library/coming-soon/communities) {% endcontent-ref %} {% content-ref url="/spaces/-MerIWghLt76h8TgVGRV/pages/-MfTL7z-QeY\_qk8ois6m" %} [Fund Raising](/library/coming-soon/fund-raising) {% endcontent-ref %} {% content-ref url="/spaces/-MerIWghLt76h8TgVGRV/pages/-MfTLHygfPXhzK5kOe29" %} [Good Reads & Watch](/library/coming-soon/good-reads-and-watch) {% endcontent-ref %} # Startup Templates ### CAC / LTV Templates * [Customer Lifetime Value](https://docs.google.com/spreadsheets/d/1YBDqAUNSp2BRw2az6Bif-XhjqVZ_trVz7aFidnXJM-Q/edit#gid=448972285) * [How to (Actually) Calculate CAC](https://docs.google.com/spreadsheets/d/1k42ndFybND75kjbviKwecrpVXrKolKA0Gdp2xgFeKtU/edit#gid=0) * [LTV Calculator for Annual Data](https://docs.google.com/spreadsheets/d/12ZjwrhRLBY-pwXP2rtyifaaDhJJWtRXidsCkbOzBPIE/edit#gid=495123181) ### Market Sizing * [Market Sizing, TAM & Sensitivity Analysis](https://docs.google.com/spreadsheets/d/1mlz8jW240caD9tUGjCUJctsmoOAiOkXUVoWED794Ct4/edit?submissionGuid=8e355115-9210-4ef7-8b3b-ffc539107#gid=0) * [Total Addressable Market Example](https://www.toptal.com/finance/market-sizing/total-addressable-market-example) ### Market Mapping * [Market Mapping Template](https://docs.google.com/spreadsheets/d/1uYXSLW7Q9dzvv-gsrPrA94D7eC9e0LdQvTwoRmlqBsg/edit#gid=0) * [Industry Market Mapping Analysis](https://www.cbinsights.com/research/industry-market-map-landscape/) ### Marketplace Template * [Two-sided Marketplace Growth Model](https://docs.google.com/spreadsheets/d/1PrCPDPmm269MEUSmExrJtWR0XNxym-LWnJkCrGtzsEs/edit#gid=0) * [Marketplace KPI Spreadsheet](https://docs.google.com/spreadsheets/d/1K5E1Nzjq4KEvGVv6EysGswTuQm5u21Sa2ugSZewrZqE/edit#gid=1569059121) ### Cap Table & Waterfall Analysis * [Captable Template](https://docs.google.com/spreadsheets/d/143dck864473cFql4z26h4BBVKQC3Pln6MC8JiRTQOA4/edit#gid=805338951) * [Waterfall Analysis - 1X Liquidation Preference](https://docs.google.com/spreadsheets/d/17uV4XElVYsGl36_GR44rFeyj1Pe2Qo8dirN6hW2QQ_Y/edit#gid=1233516235) * [AngelList Rolling Fund Model](https://docs.google.com/spreadsheets/d/1C0GU9w7AlysllFMGnup1XLgiA5QhVqlWrMv6brcmA_U/edit#gid=0) ### SAAS Templates * [SaaS Metrics Dashboard](https://docs.google.com/spreadsheets/d/18zxx7qzhoPzNf0ZB_PKhfUr4lIljY-EVt4I7-p0Bi3c/edit#gid=0) * [B2B SaaS Financial Model](https://docs.google.com/spreadsheets/d/1-MBYKQf4j52ND-A2_kkMGb39gZaymReKpJiPUKn8u2k/edit#gid=1617551010) * [Cohort Analysis Template for early stage SaaS Startups](https://docs.google.com/spreadsheets/d/1Pgg1jMa0BgVFwVgy60CxkJRH4RXpZMGNODOQbXu8PpE/edit#gid=1930402253) * [SaaS Metrics MRR Dashboard](https://docs.google.com/spreadsheets/d/1MVI8toAkrlmpVEFX2___L8f7R2OLcmFOe43h4F47mLU/edit#gid=224933931) * [Software Company Operating & Valuation Model Template](https://docs.google.com/spreadsheets/d/1B6XN_0MNrIy9Mw0bYs1Q7ZxhUnT4RGAp_oUHCqUX5tU/edit?inf_contact_key=7daa614a82cbb136bde0534b0cd017e309c74070ac2bf3cfa7869e3cfd4ff832#gid=958837325) * [SaaS Financial Model](https://docs.google.com/spreadsheets/d/1nj0LtyG6Q9HhXk-iaj9-3taT9gwWpF8XnxYahpn--to/edit#gid=268326096) * [Operating SaaS Model](https://my.causal.app/models/1378) ### Valuation Methodology * [Venture Capital Method](https://docs.google.com/spreadsheets/d/1B-ivgVc5VtXjlbrmA_Fn3r4a8JLidtS6CKCnwQGUnAs/edit#gid=35) * [Venture Capital Method with Sensitivity Analysis](https://docs.google.com/spreadsheets/d/1yZdI_LIAisn55FTm_pZyUBxvoEBJuVR62oETVlOtczM/edit#gid=0) * [Venture Capital Method with Dilution](https://docs.google.com/spreadsheets/d/1_rRmZqlknUQcfexT4iDraq4ryi8jT7UnKfX6tHdIIZ0/edit#gid=0) * [Venture Capital Method with Multiple Rounds](https://docs.google.com/spreadsheets/d/1tz6Otk71OiYDoOm48J1UdRh2ew_MLlqn9gSgip24cJ0/edit#gid=0) * [Berkus Method](https://docs.google.com/spreadsheets/d/1l4-VFMwcT-IwYwEUs9iittiARPlIBVVqa1HAGmB1l6o/edit#gid=744097724) * [Scorecard Method](https://docs.google.com/spreadsheets/d/1eSOcs_jqtotcIk_V22TA5o5H9NXrBilh259I4gHllfU/edit#gid=582948892) * [Equity Valuation Spreadsheets](http://people.stern.nyu.edu/adamodar/New_Home_Page/eqspread.htm) # Startup Perks #### Analytics * [Mixpanel for Startups](https://mixpanel.com/startups/) - One year of Mixpanel, for free. Startups that launched less than two years ago and have less than five million USD in funding receive $50,000 in credits towards the Mixpanel Growth plan for one year. * [Segment Startup Program](https://segment.com/industry/startups/) - Eligible startups get full access to Segment's Team Plan (up to $25,000 value) free for up to two years. * [Amplitude Startup Scholarship](https://amplitude.com/startups) - The Amplitude Startup Scholarship provides one year of Amplitude's paid Growth plan features for free to eligible startups. #### Bug Tracking * [Instabug for Startups](https://instabug.com/startups) - Over 25,000 innovative mobile teams rely on Instabug's Real-Time Contextual Insights to build better apps and we want to support yours as well. Eligible startups can receive a discount on all our plans. #### Business Suites * [Zoho One for Startups](https://www.zoho.com/one/startups/) - Zoho One is a bundle of 40 different applications, for both web and mobile. Eligible startups get a one-year free Zoho One subscription. * [Freshworks for Startups](https://www.freshworks.com/company/partners/startup-program/) - The Freshworks platform enables developers, partners, and customers to customize, integrate, and automate business workflows for support, CRM, and IT use cases. Claim up to $10000 credits on their intuitive, scalable, and affordable software suite. #### Cloud Computing * [Hatch by DigitalOcean](https://www.digitalocean.com/hatch/) - Hatch helps developers create, launch, and scale their startups. This includes a range of perks to get you started, including 12 months of DigitalOcean credit to easily deploy and scale your infrastructure. * [AWS Activate](https://aws.amazon.com/activate/) - AWS Activate provides startups with a host of benefits, including AWS credits, technical support and training, to help grow your business. * [Startup with IBM](https://developer.ibm.com/startups/) - With $120,000 in free IBM Cloud credits, Startup with IBM can put your business on the path to transformative growth. Disrupt your industry with IBM. * [Google Cloud for Startups](https://cloud.google.com/developers/startups/) - Google Cloud for Startups empowers startups to grow with the same tools and infrastructure used to build Google. Your early-stage startup can take advantage of Cloud credits, community events, and training as you scale your business. * [Microsoft for Startups](https://startups.microsoft.com/en-us/) - Get access to a wide range of benefits—from technical resources and free Azure cloud, to selling alongside Microsoft salespeople and partner channel. * [Create@Alibaba Cloud](https://www.alibabacloud.com/startup) - Create\@Alibaba Cloud is a global program focused on accelerating business success for startups. * [Oracle for Startups](https://www.oracle.com/startup/) - Oracle is delivering a unique acceleration program that enables mutually beneficial business-building partnerships for startups, their customers, and Oracle. It starts with free cloud and expands to a rich collaboration that brings opportunities to engage with Oracle’s vast network of mentors, product experts, and customers. * [Clever Bootstrap Program](https://www.clever-cloud.com/en/early-stage) - Clever Cloud is an IT Automation platform. They manage all the ops work while you focus on your business value. The Clever Bootstrap Program provides startups with 90% off on the first three months. Then a 10% discount is applied on your first apps for an unlimited amount of time. * [Heroku for Startups Program](https://www.heroku.com/accelerate) - The Heroku for Startups Program provides teams with the resources they need to quickly get started on Heroku—including platform credits, technical support, and networking. * [Scaleway Startup Program](https://www.scaleway.com/en/startup-program/) - The Scaleway Startup Program is a time-limited cloud computing partnership program designed for startups. Benefits include access to public cloud infrastructure combined with technical assistance, resources, advisory and advertising. #### Cloud Database * [MongoDB for Startups](https://www.mongodb.com/startups) - Spend time growing your startup, not managing your database. Apply for $3,000 in free MongoDB Atlas credits, access to technical advisors, and more. * [ScaleGrid Startup Program](https://scalegrid.io/pricing/offers/startup-program.html) - Save up to $50,000 for a year with 50% off on ScaleGrid's fully managed hosting plans for MySQL, PostgreSQL, Redis and MongoDB. #### Cloud Telephony * [Knowlarity for Startups](https://www.knowlarity.com/startups/) - Unicorn dreams? Knowlarity is happy to offer free credits for its communications suite product—SuperReceptionist. Contact them for exclusive benefits. * [Twilio Startups Program](https://docs.google.com/forms/d/e/1FAIpQLSfcc7bGIqosjJ-vWdSi4iFW2oQ_lcCQh9JXNpREXPCkFBssRw/viewform) - The Twilio Startups team is on a mission to serve startup founders all over the world through education, mentoring, and introductions. * [MyOperator Startup Program \[INDIA ONLY\]](https://myoperator.co/startup-program) - MyOperator's full-fledged call management ‘startup kit’ comes with products & features that boost your business growth. It helps you manage your business calls and enhances your customer calling experience, at zero cost. * [Exotel for Startups \[INDIA ONLY\]](https://exotel.com/cloud-telephony-for-startups/) - Exotel for Startups is a special account for startups that gives you access to all of Exotel’s features. * [MSG91 for Startups \[INDIA ONLY\]](https://msg91.com/in/startups/) - A complimentary communication API package for every product startup. Get 25,000 SMS credits every month for 6 months. * [Dialpad for Startups](https://www.dialpad.com/startups/) - Dialpad for Startups provides qualified startups with 10 free, lifelong seats of Dialpad Talk (business phone lines) and UberConference (video conferencing). Discounts on phone lines continue while video conferencing is always free. * [Agora for Startups](https://www.agora.io/en/agora-for-startups/) - The Agora for Startups program aims to support and nurture entrepreneurs and developers who are incorporating live voice and video into their applications as they work to make their fresh ideas and concepts a reality. Startups accepted into the program gain access to Agora’s cutting-edge real-time engagement solutions, a dedicated team of product experts, and generous free minutes that allow startups to scale up with minimal or no cost. #### Customer Engagement * [The Intercom Early Stage Program](https://www.intercom.com/early-stage) - Intercom helps you build customer relationships through conversational, messenger-based experiences across the customer journey. Eligible startups get all of Intercom’s Pro products for a flat rate of $49/mo for up to one year. * [The GoSquared Early Stage Plan](https://www.gosquared.com/early-stage/) - GoSquared makes elegant software to help you grow your SaaS business. Get all GoSquared features for a fixed, low price for the first year of use. * [Zendesk for Startups](https://www.zendesk.com/startups/) - The program provides qualifying net new startup customers access to Zendesk's full family of products at a 100% discount for their first 6 months of subscription of product selection (up to 100 agent seats). * [Help Scout for Startups](https://www.helpscout.com/startups/) - Help Scout has everything you need to start talking with customers and growing your business. For eligible startups, your first year with Help Scout is just $50/month. * [Drift for Early Stage Startups](https://www.drift.com/startups/) - Using Drift will give you an edge and 10X your business by allowing you to speed up your sales cycles, increase your pipeline, and more. Get 93% off of the Essential Plan for 1 year. * [Crisp Startup Program](https://help.crisp.chat/en/article/how-to-apply-to-startup-program-lyfxt4/) - Customers use Crisp to provide a modern customers lifecycle experience for potential customers, generate more qualified leads, enhance customers help, improve customers satisfaction leading to a global increase in the revenue. #### Edge Computing * [StackPath Propel Startup Program](https://www.stackpath.com/resources/propel-startup-program/) - StackPath Propel provides qualifying early-stage companies with 12 months of free Edge Delivery 2000 credits, tech and business mentoring, and access to exclusive events and meetups. #### Email Delivery * [Postmark](https://postmarkapp.com/for/bootstrapped-startups#pricing) - If you’ve launched your product, are charging for it, and haven’t taken outside investment, contact the Postmark support team and they'll give you $75 account credit to help with your email costs. #### Hardware * [SOLIDWORKS 3DEXPERIENCE® Works for Startups Program](https://www.solidworks.com/solution/organization-type/entrepreneurs-startups) - For early-stage hardware startups that meet the eligibility criteria, the 3DEXPERIENCE® Works for Startups program offers software, training, and co-marketing resources at no cost to help you succeed. * [Autodesk Fusion 360 for Startups](https://www.autodesk.in/products/fusion-360/startups) - Fusion 360 for startups is eligible for venture-backed, angel-backed or bootstrap startups that are less than three years old, have 10 or fewer employees and generate less than $100,000 USD in gross annual revenue. #### Payments * [Razorpay Zero Plan \[INDIA ONLY\]](https://docs.google.com/forms/d/e/1FAIpQLScIxDEITVh8no-_tFtaakI8Jql-Q9SXWEJ_iKW16DVWqfbeBw/viewform) - Razorpay presents the ideal plan for startups and budding businesses to kickstart their online payments. Eligible startups have to pay zero transaction fees for the first 6 months (for a maximum transaction volume of 1 lakh per month). * [Chargebee Launch Programme](https://www.chargebee.com/launch/) - Chargebee makes managing subscription billing easier for you. With Chargebee’s Launch Plan, you get your first USD 50k in revenue for free. #### Marketing and Sales * [HubSpot for Startups](https://www.hubspot.com/startups) - Startups using the HubSpot Growth Platform acquire and retain more customers with HubSpot’s software, educational resources, and robust integrations. All at startup-friendly pricing up to 90% off. #### Miscellaneous * [Esri Startup Program](https://www.esri.com/en-us/about/esri-partner-network/our-partners/esri-startup-program) - The Esri Startup Program is a global three-year program that helps startups build mapping and location intelligence into their products and businesses. * [MATLAB and Simulink for Startups](https://mathworks.com/products/startups.html) - Eligible early stage technology startups can get MATLAB, Simulink, and more than 90 industry-specific toolboxes at a startup-friendly price along with other exclusive benefits. * [FeedBear](https://www.feedbear.com/early-stage) – Affordable feedback management for early-stage startups. Eligible startups get all FeedBear features for just $29/mo for up to one year. * [Remote for Startups](https://remote.com/startups) - The Remote for Startups Program is designed to help you legally and compliantly employ global talent with world-class payroll, tax, benefits, and compliance solutions. Get access to the same powerful platform, HR experts, and localized legal support, at a fraction of the cost. * [Gumlet Startup Credits Program](https://www.gumlet.com/startups/) - Gumlet's SCP enables startups to deliver optimized video and image content across platforms at half the cost. # Startup Tools ### Tech #### Idea Validation * AreYouInterested - * SurveyWave - #### Git Repos * GitHub - [https://github.com](https://github.com/) * BitBucket - [https://bitbucket.com](https://bitbucket.com/) * GitLab - [https://gitlab.com](https://gitlab.com/) #### Cloud App Hosting: * Amazon AWS - [https://aws.amazon.com](https://aws.amazon.com/) * Microsoft Azure - [https://azure.microsoft.com](https://azure.microsoft.com/) * Google Cloud - [https://cloud.google.com](https://cloud.google.com/) * Digital Ocean - [https://digitalocean.com](https://digitalocean.com/) * Linode - [https://linode.com](https://linode.com/) * Vultr - [https://vultr.com](https://vultr.com/) * Heroku - [https://www.heroku.com](https://www.heroku.com/) * OpenShift by Red Hat [https://www.openshift.com](https://www.openshift.com/) * AppFog - [https://console.appfog.com](https://console.appfog.com/) * BlueHost - [https://www.bluehost.com](https://www.bluehost.com/) * DreamHost - [https://www.dreamhost.com](https://www.dreamhost.com/) **Static Site Hosting:** * GitHub pages - [https://pages.github.com](https://pages.github.com/) * Google FireBase - * Surge - [https://surge.sh](https://surge.sh/) * Netlify - [https://www.netlify.com](https://www.netlify.com/) * Vercel - [https://vercel.com](https://vercel.com/) #### DNS, CDN, & SSL: * CloudFlare - * ClouDNS - * Let's Encrypt - #### Site Performance Tools: * Pingdom pingdom.com - Website monitor * Google Page Insight * Web Page Performance Test - * GTMetrix #### Web Scraping Tools * Import.io - * Web Hose - * Dexi.io - * Parse Hub - * 80Legs - * Scraping Hub - * Scrapy - * Scraper - * Web Scraper - * Scraping API: #### Development IDE/Editors: * Sublime Text - * Microsoft Visual Studio Code - * Microsoft Visual Studio (IDE) - * Atom - * PHPStorm - * WebStorm - * NetBeans PHP - * Eclipse - #### Development online platforms/IDEs: * CodeAnywhere - [https://codeanywhere.com](https://codeanywhere.com/) * Cloud9 - [https://c9.io](https://c9.io/) * Koding - [https://koding.com](https://koding.com/) * Humanitec - [https://humanitec.com](https://humanitec.com/) #### Development Playgrounds * JSFiddle - [https://jsfiddle.net](https://jsfiddle.net/) * Plunker - * CodePen - * JSBin - #### Resource Management Tools * Respresso - #### Utilities: * FileZilla - * Laragon - * XAMPP - [https://www.apachefriends.org](https://www.apachefriends.org/) * WinScp - [https://winscp.net](https://winscp.net/) * Putty - #### Automated Code Reviews, linting, coding conventions * Code Climate - [https://codeclimate.com](https://codeclimate.com/) * JSLint - Usually available as plugin for IDEs/Editors #### Testing * Sauce Labs - * Browser Stack - #### Email Service for Developers * MailGun - [http://www.mailgun.com](http://www.mailgun.com/) , * SendGrid - [https://sendgrid.com](https://sendgrid.com/) * MailChimp - [https://mailchimp.com](https://mailchimp.com/) * Mandrill - * AWS SES - * Mail Trap (for testing only) - * Email Validation API - #### Notification (Push, SMS etc) Service for Developers * OneSignal - [https://onesignal.com](https://onesignal.com/) * Pusher - [https://pusher.com](https://pusher.com/) * Twilio - [https://www.twilio.com](https://www.twilio.com/) #### Changelog * Headway - ### Business, Marketing, Sales, Finance #### Content Management Systems (CMS): * WordPress - [https://www.wordpress.org](https://www.wordpress.org/) * Drupal - [https://www.drupal.com](https://www.drupal.com/) * Joomla - [https://www.joomla.org](https://www.joomla.org/) #### Ecommerce CMS: * WooCommerce for WordPress - [https://www.woocommerce.com](https://www.woocommerce.com/) * Magento - [https://www.magento.com](https://www.magento.com/) * OpenCart - [https://www.opencart.com](https://www.opencart.com/) * Prestashop - [https://www.prestashop.com](https://www.prestashop.com/) * Shopify - [https://www.shopify.com](https://www.shopify.com/) #### Analytics: * Google Analytics - [https://analytics.google.com](https://analytics.google.com/) * Heatly - [https://www.heatlyanalytics.com](https://www.heatlyanalytics.com/) * New Relic * Inspectlet * Zoom Analytics * LiveSession - #### Accounting & Finance * Wave Apps - [https://www.waveapps.com](https://www.waveapps.com/) #### CRM: * HubSpot CRM - * Capsule CRM - [https://capsulecrm.com](https://capsulecrm.com/) * Insightly - [https://www.insightly.com](https://www.insightly.com/) * Folk: * Bitrix24 (CRM version) - * ZohoCRM - * Google Contacts (can be used as lightweight CRM) - [http://contacts.google.com](http://contacts.google.com/) * Zoho Contact Manager (can be used as lightweight CRM) - #### Team Chat * Slack - * Microsoft Teams - * Mattermost - * Rocket.Chat - * Twist - #### Customer Support/Live Chat: * Zendesk Chat (formerly Zopim) - * Olark - * Facebook Messenger - * WhatsApp for Business - #### Social Media * Facebook - [http://facebook.com](http://facebook.com/) * Twitter - [http://twitter.com](http://twitter.com/) * LinkedIn - [http://linkedin.com](http://linkedin.com/) * Google+ - [http://plus.google.com](http://plus.google.com/) * Instagram - [http://instagram.com](http://instagram.com/) * Pinterest - * YouTube - [http://youtube.com](http://youtube.com/) #### Sales & Marketing: * HubSpot - * Marketing: * Sales: * Website Grader by HubSpot [http://grader.com](http://grader.com/) * Buffer App - [https://buffer.com](https://buffer.com/) * HootSuite - [https://hootsuite.com](https://hootsuite.com/) * TweetDeck - [https://tweetdeck.twitter.com](https://tweetdeck.twitter.com/) * CrowdFire - [https://www.crowdfireapp.com](https://www.crowdfireapp.com/) * Ubersuggest - * Social Media - * Visual Website Optimizer - * Tweriod - * My Site Auditor - [http://mysiteauditor.com](http://mysiteauditor.com/) * Free traffic increase - * WooBox - * Add Shoppers - [http://addshoppers.com](http://addshoppers.com/) * BuzzSumo - * Static html app - * Hashtagify - * Ritetag - * Tagboard - * Trendsmap - * Shortstack - [http://www.shortstack.com](http://www.shortstack.com/) * Post Planner - ### Productivity, Management, Organization #### Note taking & Reading: * Microsoft OneNote - * Notion - * Google Keep - * Evernote - * Pocket - [https://getpocket.com](https://getpocket.com/) #### Project/Task Management: * Jira - * Asana - * Trello - * Airtable - * Meister Task - [https://meistertask.com](https://meistertask.com/) * LeanKit - * Pivotal Tracker - [https://www.pivotaltracker.com](https://www.pivotaltracker.com/) * Wrike - * Wunderlist - (Replaced by Microsoft Todo) * Microsoft Todo - [https://todo.microsoft.com](https://todo.microsoft.com/) (Replacing Wunderlist) * Todoist - * Basecamp - * I Done This * Taskade - * Nozbe - #### Attendance, Time Tracking and Management: * Toggl - * PrimaERP - [https://primaerp.com](https://primaerp.com/) * ClockIt - * Zoho People - * Bitrix24 HR System - * Pomodoro Technique - ### Graphics, Design, and Media #### Video making: * Biteable - [https://biteable.com](https://biteable.com/) * Powtoon - [https://www.powtoon.com](https://www.powtoon.com/) * Animoto - * Openshot - [https://www.openshot.org](https://www.openshot.org/) #### Stock Photos/Illustrations: * Pexels - * Shopify Burst - * Unsplash - [https://unsplash.com](https://unsplash.com/) * Place Image (Stock photos generator) - * Undraw - * DrawKit - * Excalidraw - * Icons8 - #### Online Logo: * Shopify Logo Maker - * Logo Joy - [https://logojoy.com](https://logojoy.com/) * Logaster - * Cool Text - * Online Logo Maker 24 - [http://onlinelogomaker24.com](http://onlinelogomaker24.com/) * Free Logo Services - [http://freelogoservices.com](http://freelogoservices.com/) * Graphic Springs - [http://graphicsprings.com](http://graphicsprings.com/) * Design Mantic - [http://designmantic.com](http://designmantic.com/) * Zillion Designs - [http://zilliondesigns.com](http://zilliondesigns.com/) * Logo Maker - [http://logomaker.com](http://logomaker.com/) #### Designing & Editing: * Pagemodo [http://www.pagemodo.com](http://www.pagemodo.com/) * Canva - [https://www.canva.com](https://www.canva.com/) * Snappa - [https://snappa.com](https://snappa.com/) * Photoshop - * Photoshop Express - * Pixlr - * Fotor - * Create GIF - * Stamp creator - * Method Draw (SVG Editor) - [http://editor.method.ac](http://editor.method.ac/) * AConvert (Image to SVG Converter) - * Image Compression and Optimization API - # Opportunity ## Problem * [Seriously, what's your (startup's) problem?](https://medium.com/@jakemendel/seriously-whats-your-startup-s-problem-b3a884c54ab4) * [How To Identify A Problem Worth Solving](https://productcoalition.com/how-to-identify-a-problem-worth-solving-9f542aae0cab) * [Good problems to solve](https://bigyahu.medium.com/good-problems-to-solve-722c1a867e42) * [What Makes A Good Startup Idea?](https://www.startuponramp.com/blog/2020/1/22/what-makes-good-startup-idea) * [A four step guide to evaluating startup and new venture ideas](https://medium.com/neemz-innovation/evaluating-startups-and-venture-ideas-1dc419fe4d3a) * [Startup Ideas](http://paulgraham.com/startupideas.html) * [How to write the best problem statement for your startup](https://generalassemb.ly/blog/create-problem-statement-startup/) * [Calculating TAM Is About Problem Size, Not Market Size](https://first-time-founder.medium.com/frequency-intensity-users-69c4fb5c3aa3) ## Customer * [Buyer persona development using just one canvas - marketing for startups](https://digitalya.co/blog/a-different-approach-to-buyer-persona/) * [“Who Is Going To Buy From You?” — An Illustrated Guide To Buyer’s Persona](https://divyakothari.medium.com/who-is-going-to-buy-from-you-an-illustrated-guide-to-buyers-persona-527129702c52) * [Defining Anti-Persona's](https://brianbalfour.com/quick-takes/defining-anti-personas) * [Startup Market Segmentation Examples & How It Can Save You $10,000’s](https://buildsuccessfulstartups.com/market-segmentation-examples/) * [How to Interview your Customers](https://customerdevlabs.com/2013/11/05/how-i-interview-customers/) ## Market size and dynamics * [TAM SAM SOM: What Do They Mean & How Do You Calculate Them?](https://blog.hubspot.com/marketing/tam-sam-som) * [What Are TAM, SAM, SOM And Why Do They Matter?](https://thevcfactory.com/tam-sam-som/) * [Why I Care About Problem Size More Than Market Size](https://hunterwalk.medium.com/why-i-care-about-problem-size-more-than-market-size-64069f1993ee) * [Sizing Up: Market Sizing for Your Business](https://towardsdatascience.com/sizing-up-market-sizing-for-your-business-c569e45730ef) * [Calculating TAM Is About Problem Size, Not Market Size](https://first-time-founder.medium.com/frequency-intensity-users-69c4fb5c3aa3) * [Why ‘TAM’ doesn’t matter to me](https://techcrunch.com/2017/09/05/why-tam-doesnt-matter-to-me/?guccounter=1) * [What VCs really means when they say “your TAM is not big enough”](https://summation.net/2019/04/20/what-vcs-really-means-when-they-say-your-tam-is-not-big-enough/) ## Competition * [Why the Competition Doesn’t Matter for Early Stage Startups](https://medium.com/h2-ventures/why-the-competition-doesnt-matter-for-early-stage-startups-53a194b3159c) * [Pitch Deck Pointers Part 6: The Competition Slide](https://innovationbay.medium.com/pitch-deck-pointers-part-6-the-competition-slide-d2744534c932) * [Get Your “Competition” Slide Right](https://medium.com/swlh/get-your-competition-slide-right-2b1621eabe86) ## Timing * [WHY NOW is a trick question](https://www.startuphacks.vc/blog/2018/08/05/why-now-is-a-tick-question) * [The only thing that matters](https://pmarchive.com/guide_to_startups_part4.html) * [The Formula for Luck: How to Nail the Timing of your Venture](https://www.startupgrind.com/blog/the-formula-for-luck-how-to-nail-the-timing-of-your-venture/) * [The 4 Scenarios of Startup Timing](https://medium.com/gabor/the-4-scenarios-of-startup-timing-26bc66d4be8b) * [Why Startup Timing is Everything](https://www.nfx.com/post/why-startup-timing-is-everything) * [Now is the best time to be an angel investor (let me show you how)](https://calacanis.com/2020/03/27/now-is-the-best-time-to-be-an-angel-investor-let-me-show-you-how/) # Solution ## Purpose & vision * [A 12-Minute Summary of “Start With Why” by Simon Sinek](https://www.freshworks.com/crm/sales/summary-of-start-with-why-blog/) * [Your Company’s Purpose Is Not Its Vision, Mission, or Values](https://hbr.org/2014/09/your-companys-purpose-is-not-its-vision-mission-or-values) * [The Power Of Purpose: The 7 Elements Of A Great Purpose Statement](https://www.forbes.com/sites/afdhelaziz/2020/02/18/the-power-of-purpose-the-7-elements-of-a-great-purpose-statement/?sh=2e9892303fad) * [How to find the 'why' of your company](https://www.whatmatters.com/faqs/how-to-find-company-why-purpose-mission/) * [How to Drive Your Startup with just 2 North Star Metrics](https://medium.com/@cyberroland/how-to-drive-your-startup-with-just-2-north-star-metrics-bef52c83e393) ## Product * [Your MVP is minimal, but is it viable?](https://www.startuphacks.vc/blog/2015/10/07/re-thinking-viability-of-your-mvp) * [I hate MVPs. So do your customers. Make it SLC instead.](https://blog.asmartbear.com/slc.html) * [Build Products That Solve Real Problems With This Lightweight JTBD Framework](https://firstround.com/review/build-products-that-solve-real-problems-with-this-lightweight-jtbd-framework/) * [The Product Strategy Stack](https://www.reforge.com/blog/the-product-strategy-stack?utm_source=reforge\&utm_medium=email) * [10 Steps to a Friction Free App](https://www.slideshare.net/SequoiaCapital/10-steps-to-a-frictionfree-app-137575619) * [Defining Anti-Persona's](https://brianbalfour.com/quick-takes/defining-anti-personas) * [The Power User Trap](https://www.reforge.com/blog/the-power-user-trap) * [What it feels like when you've found product-market fit](https://www.lennysnewsletter.com/p/what-it-feels-like-when-youve-found) * [The Formula for Finding Product Market Fit](https://yossihasson.substack.com/p/the-formula-for-finding-product-market?r=sv6r\&utm_campaign=post\&utm_medium=web\&utm_source=copy) * [How Superhuman Built an Engine to Find Product/Market Fit](https://firstround.com/review/how-superhuman-built-an-engine-to-find-product-market-fit/) * [Keep Them Coming Back: 23 Habit-Making Insights for Product-Minded Founders](https://www.nfx.com/post/keep-them-coming-back/?utm_medium=email&_hsmi=152906720&_hsenc=p2ANqtz-8zzTiEpmSNjcb_PKGkzDm-QND_RzMRKQKzh2tiQfSVCjERYs-NaHt23ocP-f5SGv6i5sj6Yz0zjfUTObsXwu6utUZj7sBJwgU3ulFLRCPHdF3byOg\&utm_content=152906720\&utm_source=hs_email) * [5 Lessons learned from growing a PM team in a hyper-growth startup](https://medium.com/point-nine-news/lessons-learned-from-growing-a-pm-team-in-a-hyper-growth-startup-cb64819c640f) * [Designing for Buying: How to Break Through the Ceiling in Product-Led Growth](https://sarahguo.com/blog/designing-for-buying) ## Pricing * [Pricing determines your business](https://blog.asmartbear.com/pricing-business-model.html) * [The secret to start-up pricing: A playbook for writing your Pricing Discovery Survey](https://medium.com/everproof/the-secret-to-start-up-pricing-a-playbook-for-writing-your-pricing-discovery-survey-f96bb6c78d8) * [Y Combinator Kevin Hale — Startup Pricing 101](https://medium.com/swlh/y-combinator-kevin-hale-startup-pricing-101-38b8f8221476) * [Bottom Up Pricing & Packaging: Let the User Journey Be Your Guide](https://a16z.com/2021/03/11/bottom-up-pricing-packaging-let-the-user-journey-be-your-guide/) * [The Freemium Formula That Has Misled Many](https://brianbalfour.com/quick-takes/the-freemium-formula-that-has-misled-many) * [The Hidden World of Pricing: Uber, Trulia, Etsy, Superhuman & More](https://www.nfx.com/post/the-hidden-world-of-pricing/?utm_medium=email&_hsmi=108184063&_hsenc=p2ANqtz--I5qMR0FESQiUWZBdB-QntzJsW_99f2AiWw-P58i3bk-R2jA1XB4d-KxlH5KcGZJVMzdSsAEL84gmZLSDmdytru8lhOgWPutak-r4zb0B6CTdoHdI\&utm_content=108184063\&utm_source=hs_email) * [Pricing determines your business](https://blog.asmartbear.com/pricing-business-model.html) * [Pricing low-touch SaaS](https://stripe.com/en-au/atlas/guides/saas-pricing) * [A complete guide to changing your SAAS pricing](https://www.priceintelligently.com/blog/bid/200161/a-complete-guide-to-changing-your-saas-pricing) ## Brand * [How to Build a Strong Brand for Your Startup](https://medium.dave-bailey.com/how-to-build-a-strong-brand-for-your-startup-e38ea2df26f) * [The Quick and Dirty Guide to Building Your Startup Brand](https://medium.com/startup-grind/the-quick-and-dirty-guide-to-building-your-startup-brand-21834f46740b) * [The Branding Must-Haves That Don’t Occur to Startups Until It’s Too Late](https://foundr.com/brand-identity-system-startups) * [A 12-Minute Summary of “Start With Why” by Simon Sinek](https://www.freshworks.com/crm/sales/summary-of-start-with-why-blog/) * [Change your name](http://paulgraham.com/name.html) ## Communications * [Perfecting Your One Sentence Pitch](https://fi.co/madlibs) * [The Ultimate Startup Marketing Strategy](https://www.ventureharbour.com/ultimate-startup-marketing-strategy/) * [$0 Inbound Marketing Strategies](https://www.techstars.com/the-line/advice/zero-dollar-inbound-marketing-strategies-startups) * [The 10 Commandments of Media Relations Every Entrepreneur Should Follow](https://medium.com/lightspeed-venture-partners/the-10-commandments-of-media-relations-every-entrepreneur-should-know-81ef1a8a15f3) * [20 Uncommon Marketing Strategies That’ll Kickstart Your Startup](https://neilpatel.com/blog/startup-marketing-strategies/) * [9 Low-Budget Marketing Strategies Every Startup Can Afford](https://www.entrepreneur.com/article/297515) * [8 Startup Marketing Ideas That Actually Work \[+ Examples\]](https://blog.hubspot.com/marketing/startup-marketing) * [10 Best Digital Marketing Strategies for Startups](https://shanebarker.com/blog/best-digital-marketing-strategies-for-startups/) * [A 12-Minute Summary of “Start With Why” by Simon Sinek](https://www.freshworks.com/crm/sales/summary-of-start-with-why-blog/) ## Sales & Go-To-Market * [Sell More Faster, Part 1: Why You Need a Sales Strategy For Your Startup](https://www.techstars.com/the-line/advice/sell-more-faster-part-1-why-you-need-a-sales-strategy-for-your-startup) * [Sell More Faster, Part 2: Proving your W3 through the Customer Development Process](https://www.techstars.com/the-line/advice/sell-more-faster-part-2-customer-development-startup-sales) * [Sell More Faster, Part 3: Building a Winning Startup Sales Process](https://www.techstars.com/the-line/advice/sell-more-faster-part-3-building-a-winning-startup-sales-process) * [WTF is GTMF + PLG? Part 1](https://blackbird.vc/blog/finding-gtm-plg-series-1) * [WTF is GTMF + PLG? Part 2](https://blackbird.vc/blog/wtf-is-gtmf-plg-2-journeys-to-success) * [WTF is GTMF + PLG? Part 3](https://blackbird.vc/blog/part-2-wtf-is-gtmf-plg-nine-levels-product-led-growth) * [WTF is GTMF + PLG? Part 4](https://blackbird.vc/blog/part-4-wtf-is-gtmf-plg-rising-tide) * [Designing for Buying: How to Break Through the Ceiling in Product-Led Growth](https://sarahguo.com/blog/designing-for-buying) * [The “$20M to $500M” Question: Adding Top Down Sales](https://a16z.com/2020/12/03/adding-top-down-sales-bottom-up-enterprise-startup/) * [The Moby Dick theory of big companies](https://pmarchive.com/guide_to_startups_part5.html) * [7 Steps to Booking Cold Meetings at Scale](https://medium.com/@nathanmerzvinskis/7-steps-to-booking-cold-meetings-at-scale-1e94b24e605a) * [Building a Growth Framework Towards a $100 Million Product](https://brianbalfour.com/essays/hubspot-growth-framework-100m) * [The Power User Trap](https://www.reforge.com/blog/the-power-user-trap) * [Critical User Journeys: How Google product teams react when growth slows](https://www.reforge.com/brief/critical-user-journeys-how-google-product-teams-react-when-growth-slows#7ckVuRzA7BtpH_z-lmFqaw) * [The Racecar Growth Framework](https://www.reforge.com/blog/racecar-growth-framework) * [Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups](https://review.firstround.com/drive-growth-by-picking-the-right-lane-a-customer-acquisition-playbook-for-consumer-startups) * [The Canva Backlink Empire: How SEO, Outreach & Content Led To A $6B Valuation](https://foundationinc.co/lab/canva-seo) ## Financial Model * [Why do VCs Really Want to See Your Financial Model?](https://foundercollective.medium.com/why-do-vcs-really-want-to-see-your-financial-model-66b4e17cf07c) * [Six Ways New Social Companies Will Monetize](https://a16z.com/2020/12/07/social-strikes-back-after-ads/) * [Startup Financial Modeling, Part 1: What is a Financial Model?](https://troy-henikoff.squarespace.com/blog/2016/9/15/startup-financial-modeling-part-1-what-is-a-financial-model) * [Startup Financial Modeling, Part 2: Start with Your Assumptions](https://troy-henikoff.squarespace.com/blog/2016/10/2/startup-financial-modeling-part-2-start-with-your-assumptions) * [Startup Financial Modeling, Part 3: The Income Statement and Custom Detail Tabs](https://troy-henikoff.squarespace.com/blog/2016/10/2/startup-financial-modeling-part-3-the-income-statement-and-custom-detail-tabs) * [Startup Financial Modeling, Part 4: The Balance Sheet, Cash Flow and Unit Economics](https://troy-henikoff.squarespace.com/blog/2016/10/7/startup-financial-modeling-part-4-the-balance-sheet-cash-flow-and-unit-economics) * [Startup financial models - 12 templates compared for SaaS](https://www.stephnass.com/blog/startup-financial-model) ## Technology * [How we’re building a world-class engineering team to create cutting-edge products](https://www.hotjar.com/blog/build-and-scale-engineering-teams/) * [How to start an engineering team](https://eugenemarinelli.com/starting-a-software-engineering-team/) * [4 Strategies for Leading Engineering Teams in a Fast-Paced Startup](https://www.workspan.com/blog/engineering-team-management/) * [How to build a startup engineering team](https://increment.com/teams/how-to-build-a-startup-engineering-team/) * [5 Tips for Startup Engineering Teams](https://www.startuphacks.vc/blog/2016/07/03/5-tips-for-startup-engineering-teams) ## Founding Team * [34 Questions to Ask a Potential Co-Founder](https://fi.co/insight/34-questions-to-ask-a-potential-co-founder) * [The Seven Qualities of a Great Founding Team](https://www.techstars.com/the-line/advice/the-seven-qualities-of-a-great-founding-team) * [The dream team: Hipster, hustler, and a hacker](https://medialab.ge/en/news/saotsnebo-startap-gundi-hipsteri-hasleri-da-hakeri) * [What Blackbird Looks For In Founders](https://blog.blackbird.vc/traits-of-great-founders-937b141a4d24) * [What we look for in founders](http://paulgraham.com/founders.html) * [What It Means to Be A CEO](https://medium.dave-bailey.com/what-it-means-to-be-a-ceo-9a1f8a1d55bd) * [How to hire a professional CEO](https://pmarchive.com/guide_to_startups_part9.html) * [Operations and Internal Communication Strategies For Effective CEOs](https://pulseasync.com/operators/operations-and-internal-communication-strategies-for-effective-ceos/?) * [How much dilution makes sense for a founder](https://medium.com/theventurecity/how-much-dilution-makes-sense-for-a-founder-31f0fe4985ca) * [The Pyramid of Co-Founder Success](https://www.nfx.com/post/the-pyramid-of-cofounder-success/?utm_medium=email&_hsmi=121154986&_hsenc=p2ANqtz--MEKjmnJm5DMRu0ZL58PGjDipvwfW3iMrL2yReGYZBAB0oi-fsnUoRb5mQf6gwE9_EiAyyIvFf8Yhi44bYd6mfzLnFJfP530-9B74ILfsZldpqVOU\&utm_content=121154986\&utm_source=hs_email) * [Co-founder Breakups](https://medium.com/startmate/co-founder-breakups-9bda9a3b2987) ## People & culture * Y[our Company’s Purpose Is Not Its Vision, Mission, or Values](https://hbr.org/2014/09/your-companys-purpose-is-not-its-vision-mission-or-values) * [The Infinite Conflict of Hiring](https://www.nfx.com/post/the-infinite-conflict-of-hiring/?utm_medium=email&_hsmi=118678082&_hsenc=p2ANqtz-_s_O9CvrpIMYcLHyNcEBrwpix-tdJCCMBMB8SmIs3YGxknA8zt3ciWhMhYxubig_p_LU717Mp2jldgJlJkFgw2ka5h8A0_tNfEGb2P48BM9WLdOBQ\&utm_content=118678082\&utm_source=hs_email) * [How to hire a professional CEO](https://pmarchive.com/guide_to_startups_part9.html) * [Hiring, managing, promoting, and firing executives](https://pmarchive.com/guide_to_startups_part8.html) * [The equity equation](http://paulgraham.com/equity.html) * [Looking for Culture-Fit — Interviews](https://mbwhatsnew.com/looking-for-culture-fit-interviews-d75401fbecab) * [1:1s done well](https://batko.substack.com/p/11s-done-well) * [How to Deliver Constructive Feedback in Difficult Situations](https://medium.com/s/please-advise/the-essential-guide-to-difficult-conversations-41f736e63ccf) * [Planning and Managing Layoffs](https://a16z.com/2020/03/31/planning-and-managing-layoffs/) * [A No B.S. Guide to Startup Stock Option Grants](https://medium.com/swlh/a-no-b-s-guide-to-startup-stock-option-grants-526a8bc33c2b) * [The Employee Equity Project](https://avc.com/2018/04/the-employee-equity-project/) * [Interactive Stock Option Planning Tool for Startups](https://www.indexventures.com/optionplan/#expected_funding_rounds_pre_exit=series-b-and-c\&employee_country=us\&mode=seed) * [The Balderton Essentials Guide To Employee Equity](https://www.balderton.com/build/the-balderton-essential-guide-to-employee-equity/) ## Diversity * [Diversity Is The Key to Startup Success - What Can Early-stage Founders Do About It?](https://www.forbes.com/sites/nancywang/2018/11/12/diversity-is-the-key-to-startup-success-what-can-early-stage-founders-do-about-it/?sh=4941e6f43966) * [Startup founders should build diverse teams from day one. Here’s how](https://startupguide.com/diversity-inclusion-startups-tips) * [Diversity wins: How inclusion matters](https://www.mckinsey.com/featured-insights/diversity-and-inclusion/diversity-wins-how-inclusion-matters) ## Legal * [15 Big Legal Mistakes Made By Startups](https://www.forbes.com/sites/allbusiness/2020/02/01/legal-mistakes-made-by-startups/?sh=7005190f22a6) * [8 Legal Documents that will save your Startup a\*\*](https://medium.com/silicon-roundabout-hub/8-legal-documents-that-will-save-your-startup-a-34fc888404f8) * [Why Most VC’s Don’t Sign NDAs](https://feld.com/archives/2006/02/why-most-vcs-dont-sign-ndas.html) * [What Start-ups Need to Know About Intellectual Property](https://www.natlawreview.com/article/what-start-ups-need-to-know-about-intellectual-property) * [10 Intellectual Property Strategies For Technology Startups](https://www.natlawreview.com/article/what-start-ups-need-to-know-about-intellectual-property) * [Why you need to get a founders’ agreement in place for your startup](https://yourstory.com/2020/01/founders-agreement-startups-entrepreneur-responsibility) * [How to Select a Lawyer for Your Startup](https://fi.co/insight/how-to-select-a-lawyer-for-your-startup) # Traction ## Product Market Fit * [How Superhuman Built an Engine to Find Product/Market Fit](https://firstround.com/review/how-superhuman-built-an-engine-to-find-product-market-fit/) * [The Formula for Finding Product Market Fit](https://yossihasson.substack.com/p/the-formula-for-finding-product-market?r=sv6r\&utm_campaign=post\&utm_medium=web\&utm_source=copy\&s=r) * [What it feels like when you've found product-market fit](https://www.lennysnewsletter.com/p/what-it-feels-like-when-youve-found) * [I hate MVPs. So do your customers. Make it SLC instead.](https://blog.asmartbear.com/slc.html) * [What Product Market Fit Indicators Don't Capture](https://brianbalfour.com/quick-takes/what-product-market-fit-indicators-dont-capture) * [Building a Growth Framework Towards a $100 Million Product](https://brianbalfour.com/essays/hubspot-growth-framework-100m) * [How much funding is too little? Too much?](https://pmarchive.com/guide_to_startups_part6.html) ## Metrics * [Common Mistakes In Defining Metrics](https://brianbalfour.com/quick-takes/common-mistakes-defining-metrics) * [How to Drive Your Startup with just 2 North Star Metrics](https://medium.com/@cyberroland/how-to-drive-your-startup-with-just-2-north-star-metrics-bef52c83e393) * [The Stickiest, Most Addictive, Most Engaging, and Fastest-Growing Social Apps—and How to Measure Them](https://a16z.com/2020/12/07/social-strikes-back-fastest-growing-apps/) * [Measuring What Really Matters When You Start Up](https://www.techstars.com/the-line/advice/measuring-what-really-matters-when-you-start-up) * [Sales funnel metrics you should be tracking in your SaaS startup](https://medium.com/airtree-venture/https-medium-com-airtree-venture-sales-funnel-metrics-21569c789a02) * [Top 5 SaaS Metrics VCs Look At for Series A/B/C](https://medium.com/signalfire-fund/top-5-metrics-vcs-look-at-for-series-a-b-c-c6a0171fd200) * [Calculating TAM Is About Problem Size, Not Market Size](https://onstartingup.medium.com/frequency-intensity-users-69c4fb5c3aa3) * [Magic Number Math](https://www.scalevp.com/blog/magic-number-math) * [Measuring and Benchmarking the Four Vital Signs of SAAS](https://www.scalevp.com/blog/four-vital-signs-of-saas) * [Understanding the Mendoza Line for SaaS growth](https://www.scalevp.com/blog/understanding-the-mendoza-line-for-saas-growth) * [Bootstrapped CPC rule of thumb: MRR/25](https://blog.asmartbear.com/bootstrapped-cpc.html) * [Deep dive: Cancellation rate in SaaS business models](https://blog.asmartbear.com/cancellation-rate-in-saas-business-models.html) * [What is good retention - Issue 29](https://www.lennyrachitsky.com/p/what-is-good-retention-issue-29) * [The Innovator's Dilemma for SaaS Startups](https://tomtunguz.com/saas-innovators-dilemma/) * [Revenue Growth Benchmarking for Startups](https://medium.com/parsa-vc/revenue-growth-benchmarking-for-startups-c682b98c0270) * [How Fast Must a SaaS Startup Grow to Raise a Series A?](https://tomtunguz.com/mrr-growth/) * [The growth needed for a SaaS exit](https://blossomstreetventures.medium.com/the-growth-needed-for-a-saas-exit-17c7dfe51bd6) * [Using NBA Metrics to Scout Superstar Startups](https://a16z.com/2020/11/17/nba-startup-metrics-efficiency-usage/) * [Roadmap to a SaaS IPO: how to unicorn your way to $100M revenue](https://www.stephnass.com/blog/saas-ipo-roadmap) * [The Metrics You Need To Raise A Series A](https://blog.initialized.com/2021/06/the-metrics-you-need-to-raise-a-series-a/) * [Cheat sheet #2: Key Metrics to track for Consumer Apps and Networks](https://medium.com/samaipata-ventures/cheat-sheet-2-key-metrics-to-track-for-consumer-apps-and-networks-da92d5e83a90) ## Failure * [How to Recover Gracefully After Shutting Down Your Startup](https://hbswk.hbs.edu/item/how-to-recover-gracefully-after-shutting-down-your-startup) * [The Hidden Patterns of Startup Failure](https://www.nfx.com/post/hidden-patterns-startup-failure/) * [Book Review: Why Startups Fail](https://www.startuphacks.vc/blog/why-startups-fail) # Capital ## Investors * [Why Investor Updates Are So Important and How to Nail Them](https://www.inc.com/sean-wise/to-keep-your-investors-happy-master-art-of-investor-update.html) * [How To Write Investor Updates](https://dcgross.com/investor-updates/) * [The 5 Worst Things You Could Say to a Venture Capitalist](https://fortune.com/2017/04/06/venture-capitalist-entrepreneurs-startups-investment/) * [A four step guide to evaluating startup and new venture ideas](https://neemz.medium.com/evaluating-startups-and-venture-ideas-1dc419fe4d3a) * [Now is the best time to be an angel investor (let me show you how)](https://calacanis.com/2020/03/27/now-is-the-best-time-to-be-an-angel-investor-let-me-show-you-how/) * [Three Core Principles of Venture Capital Portfolio Strategy](https://www.toptal.com/finance/venture-capital-consultants/venture-capital-portfolio-strategy) * [3 Types of Investors You Should Avoid.](https://medium.com/swlh/3-types-of-investors-you-should-avoid-ea8f885753d7) ## Raising Money * [The NFX Fundraising Checklist - Timing your raise](https://www.dropbox.com/s/k13sii0s4wk3p40/The%20NFX%20Fundraising%20Checklist__%20Timing%20Your%20Raise.pdf?dl=0\&utm_campaign=Content%20Upgrades\&utm_medium=email&_hsmi=97286679&_hsenc=p2ANqtz-_clfxruKYQc3yS0_vZKMNvGiCpYGLglc6BzVAEXNDxud1Sy966u4RyJ2MIK1mZUECiuw6d5pDMqhCmYfWeU7eGFPdDGbRJ2QfBVQ-jJPub8yNTAtc\&utm_content=97286679\&utm_source=hs_automation) * [9 Personal and Painful Reasons why Founders do not get the investment](https://www.startuphacks.vc/blog/2019/07/16/9-personal-and-painful-reasons-why-founders-do-not-get-the-investment) * [Perfecting Your One Sentence Pitch](https://fi.co/madlibs) * [But I don't know any VCs!](https://pmarchive.com/guide_to_startups_part3.html) * [Building an Investor Pipeline Spreadsheet: Keep Your Funding Flowing!](https://www.techstars.com/the-line/advice/building-an-investor-pipeline-spreadsheet-keep-your-funding-flowing) * [How to raise money](http://paulgraham.com/fr.html) * [The Non-Obvious Guide to Fundraising](https://www.nfx.com/post/the-non-obvious-guide-to-fundraising/?utm_medium=email&_hsmi=107202290&_hsenc=p2ANqtz--iTGjJLy3jrJFyetclV_Ywlyob3MMMQjnkXGQTwt2M_KltvAn910BRZlad3Sh0yRatfu8LRaS3bHd2ugMN3OZKpm25RUgJCXxywRlplwB8B6H58G8\&utm_content=107202290\&utm_source=hs_email) * [Questions VCs Will Ask You](https://medium.com/swlh/questions-vcs-will-ask-you-bd871ab62ffa) * [Pitch Deck Pointers Series](https://innovationbay.medium.com/pitch-deck-pointers-part-1-introduction-ffb9adc58a6c) * [Pitch Deck Template](https://innovationbay.com/wp-content/uploads/2021/02/IB-Pitch-Deck-Template.pdf) * [The 6 Most Powerful Pitch Deck Frameworks to Rock Your Investor Presentation](https://medium.com/swlh/the-6-most-powerful-pitch-deck-frameworks-to-rock-your-investor-presentation-602e805bb394) * [12 Storytelling Techniques to Supercharge Your Pitch](https://medium.dave-bailey.com/12-storytelling-techniques-to-supercharge-your-pitch-ddc14f34b17a) * [How Fast Must a SaaS Startup Grow to Raise a Series A?](https://tomtunguz.com/mrr-growth/) * [How much funding is too little? Too much?](https://pmarchive.com/guide_to_startups_part6.html) * [The equity equation](http://paulgraham.com/equity.html) * [How much dilution makes sense for a founder](https://medium.com/theventurecity/how-much-dilution-makes-sense-for-a-founder-31f0fe4985ca) * [Why Most VC’s Don’t Sign NDAs](https://feld.com/archives/2006/02/why-most-vcs-dont-sign-ndas.html) * [When the VCs say "no"](https://pmarchive.com/guide_to_startups_part2.html) * [What to do when your fundraising is not going well](https://www.startuphacks.vc/blog/2016/05/25/what-to-do-when-your-fundraising-is-not-going-well) * [7 Tips for Founders When Negotiating Term Sheets with VCs](https://www.startuphacks.vc/blog/7-tips-for-founders-when-negotiating-term-sheets-with-vcs) * [Every Investor is Different. But Here Are 22 Reasons I Generally Say “No”](https://www.saastr.com/22-reasons-i-wont-fund-you/) * [The Metrics You Need To Raise A Series A](https://blog.initialized.com/2021/06/the-metrics-you-need-to-raise-a-series-a/) ## Term Sheets * [Term Sheet Series Wrap Up](https://feld.com/archives/2005/08/term-sheet-series-wrap-up.html) * [The Ultimate Term Sheet Guide – all terms and clauses explained](https://blog.salesflare.com/term-sheet-guide) * [Demystifying investment Terms (3 parts)](https://www.squarepegcap.com/blog/demystifying-terms-part-1) * [A Standard and Clean Series a Term Sheet](https://www.ycombinator.com/library/4P-a-standard-and-clean-series-a-term-sheet) * [Term sheet and closing](https://www.ycombinator.com/library/1x-term-sheet-and-closing) ## Negotiation * [You have acquisition interest – now what?](http://davidcohen.wpengine.com/2010/06/18/you-have-acquisition-interest-now-what/) * [How VCs Negotiate: 8 Skills Top Founders Master for Startup Fundraising](https://www.nfx.com/post/8-top-skills-founders-startup-fundraising/?utm_source=sg_email\&utm_medium=email\&utm_content=top-10-essays) * [Founders, do not worry about the price, worry about having leverage](https://www.startuphacks.vc/blog/2019/07/11/founders-do-not-worry-about-the-price-worry-about-having-leverage) * [How to actually commit investors to invest in your round](https://www.startuphacks.vc/blog/2016/02/05/how-to-actually-commit-investors-to-invest-in-your-round) * [7 Tips for Founders When Negotiating Term Sheets with VCs](https://www.startuphacks.vc/blog/7-tips-for-founders-when-negotiating-term-sheets-with-vcs) ## Exits * [Preparing Yourself For an Exit](https://www.techstars.com/the-line/advice/preparing-yourself-for-an-exit) * [You have acquisition interest – now what?](http://davidcohen.wpengine.com/2010/06/18/you-have-acquisition-interest-now-what/) * [The growth needed for a SaaS exit](https://blossomstreetventures.medium.com/the-growth-needed-for-a-saas-exit-17c7dfe51bd6) * [Roadmap to a SaaS IPO: how to unicorn your way to $100M revenue](https://www.stephnass.com/blog/saas-ipo-roadmap) * [Top Tips for Technical Due Diligence Process](https://www.whitesourcesoftware.com/resources/blog/technical-due-diligence/) * [Founders Guide to the Secondary Stock Sale](https://www.startuphacks.vc/blog/founders-guide-to-secondary-stock-sale) ## Legal agreements * [Model Legal Documents](https://nvca.org/model-legal-documents/) * [A Standard and Clean Series a Term Sheet](https://www.ycombinator.com/library/4P-a-standard-and-clean-series-a-term-sheet) * [SAFE Financing Documents](https://www.ycombinator.com/documents/) * [Open Source Seed Financing Legal Documents](https://www.avcal.com.au/AIC/Investment/Guidelines___Templates/AIC/Investment/Guidelines-Templates.aspx) * [A No B.S. Guide to Startup Stock Option Grants](https://medium.com/swlh/a-no-b-s-guide-to-startup-stock-option-grants-526a8bc33c2b) * [Startup Forms: Equity Compensation](https://www.orrick.com/en/Total-Access/Tool-Kit/Start-Up-Forms/Equity-Compensation) # Growth Stories Top SaaS Growth Case Studies * [Canva’s Growth Strategy: How They Acquired 15,000,000 Users](https://www.webprofits.com.au/blog/canva-growth-study) * [Marketing Ideas from Intercom's Multi-Million Dollar SaaS Growth Strategy](https://okdork.com/marketing-ideas-from-intercom/) * [HubSpot’s $271 Million Inbound Lead Generation Machine](https://sumo.com/stories/hubspot-marketing) * [Topaz Labs Generated Over 44,000 Emails From A Single Social Media Contest](https://vyper.ai/blog/social-media-contest-case-study/) * [How To Collect 100k+ Leads From Lead Magnets](https://unbounce.com/content-marketing/later-case-study-gated-landing-pages/) * [BuzzSumo Achieved $2.5m Annual Revenue In Its First Year](https://buzzsumo.com/blog/how-buzzsumo-achieved-2-5m-annual-revenue-in-its-first-year-case-study-in-saas-growth/) * [How Spotify Turned Free Music Into A $10+ Billion Valuation](https://growthhackers.com/growth-studies/spotify) * [Airbnb’s Growth Strategy: How They Attract And Retain 150 Million Users](https://www.webprofits.com.au/blog/airbnb-growth-strategy) * [How Pinterest Became An $11 Billion Company By Organizing The World’s Hobbies](https://producthabits.com/how-pinterest-became-an-11-billion-company-by-organizing-the-worlds-hobbies/) * [19 SaaS Marketing Strategies That Bootstrapped Ahrefs To $40m ARR](https://saashacker.co/saas-marketing) * [Helping Five Million Millennials Become Investors | Acorns](https://growthhackers.com/growth-studies/Helping-Five-Million-Millennials-Become-Investors-acorns) * [How Slack Generates 100,000,000 Website Visitors Per Month](https://sumo.com/stories/slack-marketing) * [Quora Case Study – The Wonderful World Of Quora](https://www.fatbit.com/fab/wonderful-world-quora/) * [The 7 Growth Hacks That Led Groupon To A $12.7 Billion IPO](https://neilpatel.com/blog/7-groupon-growth-hacks/) * [How ClickFunnels Built A $100m Revenue Empire, $1 Billion+ Exit Feb 1st?](https://blog.getlatka.com/clickfunnels-what-is-revenue/) * [9 Ways To Boost SaaS Revenues With A Better Upgrade UX](https://growth.design/case-studies/zapier-upgrade) * [How To Grow A Startup From $0 To $5 Million – Buffers’ Digital Marketing Strategy Exposed](https://cognitiveseo.com/blog/7460/how-to-grow-a-startup-from-0-to-5-million-buffers-digital-marketing-strategy-exposed/) * [Xero’s Growth Strategy – How They Acquired 350k Users In The Last 12 Months](https://www.webprofits.com.au/blog/xero-growth-strategy) * [How The Founder Of SmarterQueue Took His SaaS Company From $0 To $40K MRR](http://ww1.whalepages.com/) * [How Drift’s Blog Helped Them Build A Multi-Million Dollar Brand](https://www.spyfu.com/blog/drift-case-study/) * [4 Secrets Behind Squarespace’s Extraordinary Growth](https://www.drift.com/blog/squarespace-billion-dollar-growth/) * [SaaS Growth Hacks Vs Flywheels: How Moz Grew To $70m](https://saashacker.co/saas-growth-hacks) * [$100 Million ARR, 6 Millions Free Users And 60,000 Paying Customers](https://saasmarketer.io/saas-affiliate-program/) * [The Legendary PayPal Growth Strategy That Catapulted Them To Success](https://www.referralcandy.com/blog/paypal-referrals) * [Dropbox Grew 3900% With A Simple Referral Program. Here’s How!](https://viral-loops.com/blog/dropbox-grew-3900-simple-referral-program/) * [How This SaaS Startup Built A Conversion Funnel & Grew To 50,000 Customers](https://wildaudience.com/activecampaign-sales-funnel/) * [16 Steps Outreach.Io Took To Build A $1.1 Billion SaaS Company](https://blog.getlatka.com/outreach-saas-revenue-sales-customers/) * [Bootstrapping To $25k MRR – The VEED Story - SEO + Virality](https://saasmarketer.io/bootstrapped-saas/) * [MeetEdgar: From Agency To Inc5000 | Amazing Transition Story](https://saasmarketer.io/saas-growth-strategies/) * [ConvertKit: Nathan Barry’s Bumpy Road To $1.7m MRR](https://saasmarketer.io/saas-business-growth/) * [How We’ve Built A $5M/Year Business In 3 Years With Content Marketing](https://www.groovehq.com/blog/how-we-built-a-5m-business-with-content-marketing) * [Marketing To Millennials – Lemonade’s Growth Strategy](https://www.webprofits.com.au/blog/lemonade-growth-study) * [These Are The 4 Secrets To Replicating Stripe’s Billion Dollar Growth](https://www.drift.com/blog/stripe-billion-dollar-growth/) * [How To 10x Organic Growth With 1 Person SEO Team & No Budget](https://www.pagecloud.com/blog/seo-case-study-pagecloud) * [How Atlassian Built A $10 Billion Growth Engine | Great Story](https://nira.com/atlassian-history/) * [How Salesforce Built A $13 Billion Empire From A CRM](https://nira.com/salesforce-history/) * [Kabbage.Com – The Growth Strategy Of A Billion Dollar Fintech Startup](https://www.webprofits.com.au/blog/kabbage-growth-strategy) * [SEO Case Study - 0 To 200,000 Monthly Organic Traffic In 2 Years](https://apollodigital.io/blog/seo-case-study) * [LinkedIn Growth Engine: The Never Ending Viral Loop](https://growthhackers.com/growth-studies/linkedin) * [Uber — What's Fueling Uber's Growth Engine? | Early Growth Case Study](https://growthhackers.com/growth-studies/uber) * [Zendesk — How Zendesk Become The Industry Leader & Hit $1.03 Billion In 2020](https://www.mihaelcacic.com/saas-marketing/) # Fund Raising Resources # Pitchdeck ### :tada:Website * [PitchDeckHunt](https://www.pitchdeckhunt.com/) ### :bar\_chart:Template * [Pitch Deck Template](https://www.basetemplates.com/pitch-deck-template) * [Pitch Deck Storytelling Template](https://docs.google.com/document/d/1Ykc-DuAQrDQHSIC70owzv8Rd0BzyD5FsroLO5qVO67c/edit) * [Pitch Deck Template Sequoia](https://www.slideshare.net/PitchDeckCoach/sequoia-capital-pitchdecktemplate) ### :tools:Tool * [DocSend](https://www.docsend.com/) * [Investor Pitch Trainin](https://www.basetemplates.com/investor-pitch-training) ### :video\_camera:Video * [How to build a pitch deck in 2021](https://www.youtube.com/watch?v=S9OOSQBWONs) ### :newspaper:Article * [Guide to investor pitch decks](https://www.forbes.com/sites/allbusiness/2020/06/20/guide-to-investor-pitch-decks-for-startup-fundraising/?sh=4d679db85a5a) * [Pitch Deck](https://www.ycombinator.com/library/20-deck) * [The only slides you need](https://guykawasaki.com/the-only-10-slides-you-need-in-your-pitch/) ### :books:Book * [Top 10 Pitch Deck Books](https://www.basetemplates.com/blog/top-10-pitch-deck-books-founders-should-read) #### ### #### #### ## # Process & Srategy ### :bar\_chart:Template * [Notion Fundraising Template](https://www.basetemplates.com/notion-fundraising-template) * [Investor Email Update Template](https://www.codingvc.com/p/investor-update-email-template?s=r) ### :newspaper:Article * [Y Combinator Seed Guide](https://www.ycombinator.com/library/4A-a-guide-to-seed-fundraising) * [Y Combinator Series A Guide](https://www.ycombinator.com/library/14-series-a-guide) * [A Playbook For Fundraising](https://www.lennysnewsletter.com/p/a-playbook-for-fundraising) * [What All Founders Should Do Before Fundraising](https://blog.usejournal.com/what-all-founders-should-do-before-fundraising-4483160a43f5?gi=dcc9883fb04e) * [How to Close a Pre-Seed Round in a Virtual World](https://medium.com/janeventurecapital/how-to-close-a-pre-seed-round-in-a-virtual-world-dde1c5c3cfc8) * [Using Your Current InvestorsHow to Use Your Investors to Find New On](https://openviewpartners.com/blog/using-current-investors-to-develop-your-fundraising-approach/#.YPUV5JMzZ7x) * [What’s The FIRST Thing You Need to Do Before Fundraising](https://bothsidesofthetable.com/planning-your-fund-raising-measure-twice-cut-once-1c6211346b5) * [How to Fundraise Like a Boss](https://medium.com/@fdestin/how-to-fundraise-like-a-boss-7eed64808ae9) * [How to Raise Money](http://www.paulgraham.com/fr.html) * [Raising Seed Capital?](https://medium.com/swlh/raising-seed-capital-heres-your-2018-guide-on-how-to-do-it-successfully-c73c42530598) * [A Ridiculously Detailed Fundraising Guide](https://medium.com/swlh/a-ridiculously-detailed-fundraising-guide-dec6f4f33790) * [Investor Updates](https://calacanis.com/2015/01/23/why-investor-updates-are-really-really-important/) * [If You're Thinking about Raising Money for Your Startup Read This](https://blog.producthunt.com/if-youre-thinking-about-raising-money-for-your-startup-read-this-1f4c041e8715) * [Structuring your fundraising process](https://www.inc.com/entrepreneurs-organization/what-you-need-to-know-about-structuring-your-startups-fundraising-process.html) ### :tools:Tools * [Investor CRM](https://foundersuite.com/) * [Investor CRM](https://signal.nfx.com/login) ### :video\_camera:Video * [Fundraising Fundamentals](https://www.youtube.com/watch?v=gcevHkNGrWQ) * [How to Raise Money](https://www.youtube.com/watch?v=0JBOSmRo8js) ### :books:Books * [Raising Venture Capital](https://www.holloway.com/g/venture-capital/preview) ### :bird:Tweetstorm * [Fundraising Advice to Avoid](https://twitter.com/martin_casado/status/1050407439042899969?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1050407440846483458%7Ctwgr%5E%7Ctwcon%5Es2_\&ref_url=https%3A%2F%2Fa16z.com%2F2018%2F10%2F18%2Ffundraising-advice-to-avoid%2F) ### :clap:Other * [The Anatomy of a Seed Round](https://www.slideshare.net/brendanbaker/anatomy-of-seed-7753824) * [When And How to Raise VC Money](https://www.slideshare.net/rimalovski/when-howtoraisevc7mar15?from_m_app=ios) * [Fundraising Playbook](https://docs.google.com/presentation/d/1CPxI_AUL1IKwqO71yciOWDJ8no_C2cPV4_hSMfvNKgw/edit#slide=id.p1) #### # Investors ### :newspaper:Article * [6 Types of Investors](https://www.basetemplates.com/blog/6-types-of-investors-for-your-startup) * [What I Wish I Knew Before](https://www.linkedin.com/pulse/20131015161834-1213-what-i-wish-i-knew-before-pitching-linkedin-to-vcs/) * [Improve Your Odds of Getting to Yes With a VC](https://bothsidesofthetable.com/how-to-improve-your-odds-of-getting-to-yes-with-a-vc-land-and-expand-b46a0a102a07) * [Good VCs, Bad Vcs](http://christophjanz.blogspot.com/2014/11/good-vcs-bad-vcs.html) ### :tools:Tools * [Investor Reputation](https://www.landscape.vc/) * [Angel.co](https://angel.co/) * [Crunchbase](https://crunchbase.com/) * [Investorscout](https://investorscout.co/) * [Pitchbook](https://pitchbook.com/) * [Stonks](https://stonks.com/) ### :video\_camera:Video * [Talking to Investors](http://startupclass.samaltman.com/courses/lec19/) ### :tada:Website * [Open.VC](https://www.openvc.app/) * [VC.Deal](https://vc.deals/) ### :clap:Others * [Black Box of Venture Capital Explained](https://www.slideshare.net/mikemaplesjr/floodgate-vc-fundraising-primer-ppt/1) # Metrics ### :newspaper:Article * [Red Flag & Magic Numbers](https://andrewchen.com/investor-metrics-deck/) * [TAM / SAM / SOM](https://www.thebusinessplanshop.com/blog/en/entry/tam_sam_som) * [Metrics by Tim Ferris](https://tim.blog/2009/05/19/vanity-metrics-vs-actionable-metrics/) * [Unit Economics](https://blog.samaltman.com/unit-economics) * [How to Assess a Startup](https://openvc.app/blog/how-to-evaluate-a-startup) * [Key B2B Metrics to Communicate to an Investor](https://500.co/theglobalvc/key-b2b-metrics-you-need-to-communicate-to-an-investor) * [Judging Your Startup](https://techcrunch.com/2014/01/31/the-complete-quantitative-guide-to-judging-your-startup/) ### :tada:Website * [Venture Metrics](http://venturemetrics.fr/) ### :video\_camera:Video * [CLTV](https://thepathforward.io/customer-lifetime-value-how-to-model-it-how-to-measure-it/) # Outreach ### :video\_camera:Video * [How to Get Meetings with Investors](https://www.youtube.com/watch?v=Jzz4AEIddzY) ### :bar\_chart:Template * [VC Cold Email Template](https://www.notion.so/VC-Cold-Email-Template-9e78692d54fd44ee98f2213e07f9dd30) ### :newspaper:Article * [The Bull Case For Cold Calling VCs](https://medium.com/swlh/the-bull-case-for-cold-calling-vcs-e2444f37eee3) * [What Should You Send a VC Before a Meeting](https://bothsidesofthetable.com/what-should-you-send-a-vc-before-your-meeting-2406bc873616) # Captable ### :newspaper:Article * [Founder Equity](https://500.co/theglobalvc/founder-equity-101) * [The Option Pool Shuffle](https://venturehacks.com/option-pool-shuffle) ### :tools:Tools * [Captable.io](https://captable.io/) * [A Visual Introduction to VC Financing](http://dlopuch.github.io/venture-dealr/) * [SAFE & Convertible Note Calculator](https://safes.carta.com/) ### :video\_camera:Video * [How to Make a Captable](https://venturehacks.com/cap-table) # Legal & Term Sheet ### :bar\_chart:Template * [Term Sheet Example](https://gust.com/series-seed/downloadables/Gust%20Series%20Seed%20Term%20Sheet%20\(Annotated\).pdf) * [SAFE Financing Documents](https://www.ycombinator.com/documents/) ### :tools:Tools * [SeedLegals](https://seedlegals.com/) ### :newspaper:Article * [Revisiting The Term Sheet](https://feld.com/archives/2008/06/revisiting-the-term-sheet.html) * [How to Read a Term Sheet](https://medium.com/hyde-park-angels/how-to-read-a-term-sheet-3c4204ab1c0f) * [Negotiating Term Sheets](https://www.cooleygo.com/negotiating-term-sheets/) * [Understanding Term Sheets](https://www.holloway.com/g/venture-capital/sections/understanding-term-sheets) ### :books:Books * [Venture Deals](https://www.amazon.com/Venture-Deals-Smarter-Lawyer-Capitalist/dp/1119594820/ref=sr_1_1?dchild=1\&keywords=Venture+Deals\&qid=1605507010\&s=books\&sr=1-1) ### :video\_camera:Video * [The Economics of a Term Sheet](https://a16z.com/2019/06/22/the-economics-of-term-sheets/) # Financial Model ### :bar\_chart:Template * [Financial Model Template](https://www.basetemplates.com/financial-model-template) * [SaaS Financial Model](http://christophjanz.blogspot.com/2016/03/saas-financial-plan-20.html) ### :newspaper:Article * [Startup Financial Models Compared](https://openvc.app/blog/startup-financial-model) # Founders ### :newspaper:Article * [Questions to Ask Your investor](https://www.basetemplates.com/blog/30-questions-founders-should-ask-investors) * [Founder & Startup Profile](https://www.linkedin.com/pulse/what-investors-look-startups-founders-ryan-hoover) * [Lessons From 100 Failed Startups](https://thinkgrowth.org/7-lessons-from-100-failed-startups-2db31984867a) * [Describe Your Startup Idea](https://medium.com/@gtabidze/describe-your-idea-framework-2bfca3dc6ec9) ### :tada:Website * [Founder Library](https://www.founderlibrary.com/) * [Venture Education Center](https://learn.angellist.com/) ### :clap:Other * [Slack Communities for a Startup CEO](https://medium.com/startup-frontier/100-slack-communities-for-a-startup-ceo-34264bf9001) # Inspiration ### :newspaper:Article * [Learnings from 1000+ Pitches](https://medium.com/swlh/lessons-learned-from-hearing-1-000-startup-pitches-in-one-year-1c2cfb6674d2) * [The 7 Pitching Habits for Highly Effective Founders](https://500.co/theglobalvc/7-pitching-habits-for-founders) * [What Makes a Good Pitch](https://entreprenerdblog.wordpress.com/2011/01/10/what-makes-a-good-pitch-mark-suster-mark-jeffrey-twivc-33/) * [What The Seed Funding Boom Means for Raising a Series A](https://review.firstround.com/what-the-seed-funding-boom-means-for-raising-a-series-a) * [The Struggle to Raise Money](https://seths.blog/2016/08/struggle-raise-money/) ### :video\_camera:Video * [Slidebean Videos](https://www.youtube.com/user/slidebean) * [How to Sell](https://www.youtube.com/watch?v=xZi4kTJG-LE\&feature=youtu.be) * [Pitch Like VCs Think](https://www.youtube.com/watch?v=fTgU7THoKCw) ### :headphones:Podcast * [Dealmaker Podcast](https://alejandrocremades.com/) * [A16z Podcast](https://future.com/a16z-podcast/) ### :books:Books * [ Secrets of Sand Hill Road](https://www.amazon.de/-/en/Scott-Kupor/dp/059308358X) ### :tada:Website * [Startup Reports](https://www.startupandvc.com/reports) ### :clap:Other * [Why Do Startups Get Funded](https://docsend.com/view/p8jxsqr) * [Startup\&VC](https://www.instagram.com/startupandvc/) # Valuation ### :newspaper:Article * [Startup Valuation](https://www.stephnass.com/blog/how-to-value-a-startup) * [SaaS Napkin](https://medium.com/point-nine-news/what-does-it-take-to-raise-capital-in-saas-in-2019-26829debef29) * [How To Value Your Startup](https://medium.com/startup-grind/how-to-value-your-startup-dcedb03c0e82) * [How VCs Calculate Valuations](https://bothsidesofthetable.com/want-to-know-how-vc-s-calculate-valuation-differently-from-founders-8d8cbfc40b78) * [How to Talk About a Valuation When a VC Asks](https://bothsidesofthetable.com/how-to-talk-about-valuation-when-a-vc-asks-7376f5721226) # Coming Soon! # Funding Coming soon! # Accelerators Coming soon! # Techstars Quick Links to all Techstars Resources # Founder Institute # Books Coming soon! # Legal Coming soon! # Remote Work Coming soon! # Communities Coming soon! # Fund Raising Coming soon! # Good Reads & Watch Coming soon! # Ecosystem # 🇨🇦 Canada Coming soon! # 🇮🇳 India Coming soon! # 🇦🇪 Middle East Coming soon! # 🇺🇸 North America Coming soon!